My Dad had an idea many years ago about putting tech in a kids insole to help locate them, but it was too expensive at the time. When he mentiened it to me, I suggested ‘why dont we just create an insole that can house an AirTag’ So we did.

I created the logo, and packaging design, and we contacted an insole manufacturer to make the insoles. We set up a shopify store, TikTok shop and also sell on Amazon.

I got intervied in The Times to talk about the product, and got featured in the newspaper and online. We also got invited along to Radio Jackie to be interviewed where it was broadcast to all their listeners.

For a simple social video, i created a shot list and then shot the scenes on an iphone. I then edited in imovie and put the titles on in Capcut. Suno was used for the music.

Shot list

1. Take the insoles out of the packaging.

2. Insert the foam pad into one of the insoles.

3. Insert the airtag into the insole.

4. Do an over the shoulder shot of the airtag inside of the insole.

5. Show a close up of the insole inside of the insole.

6. Show how to insert the insole into a shoe.

7. Then show how to link the airtag to a phone using Find My.

8. Show the location finder on the phone.

9. Show a happy Mum and Daughter after the Daughter being found thanks to LittleLostSoles.